NEW YORK, USA // James Alvich is the Co-Founder & President of MAS (Music & Strategy), a creative music company for brands and agencies. After 10 years working as a television, radio and online commercial producer, Alvich started MAS to help brands leverage and integrate music into the subcultures related to each brand specifically, which led to the recent appointment of MAS as TikTok’s Custom Sound Partner. Alvich currently oversee all aspects of MAS including business development, strategic planning, creative, and execution of music production as it relates to advertising and sonic branding.
Alvich began his career as a Producer at FCB, working on accounts including Verizon, American Express, Compaq and Bank of America. He joined BBDO New York in 2007 as a Senior Producer, managing and producing television and online commercials for Orbitz, AT&T, and Gillette.
With accomplishments ranging from distinguished awards of excellence including AMP Awards to pro bono productions that successfully raised necessary funding, Alvich has an innate ability to generate breakthrough campaigns and produce contagious content. He has dedicated his career to strategic branding and production, all in an effort to drive and inform culture. At the helm of MAS, Alvich continues to take this approach working with some of the world’s top music and branding professionals, merging the worlds of music and entertainment to impact and influence MAS’s clients’ and brands’ ecosystems.