LOS ANGELES, USA // Marty is a partner and Head of Sync at Primary Wave Music, overseeing global licensing for the company’s roster of classic catalogs and contemporary songwriters. With staff in Los Angeles and New York, the dynamic Primary Wave Sync team collaborates with the creative community to generate unique opportunities for songs in advertising, film/TV and other media. The company’s roster of artists includes legends Stevie Nicks, James Brown, Bob Marley, Ray Charles, Smokey Robinson, Burt Bacharach and Whitney Houston.
Over the course of his 19 years in music publishing and licensing, Marty has also worked with and secured major placements in advertising and film/TV projects for artists such as Nirvana, Rod Stewart, Collective Soul, Aerosmith and Hall & Oates.
He has been recognized twice on Billboard Magazine’s list of Top Branding Power Players.
Marty is passionate about great songwriting and the art of re-imagining classic songs– a key part of the Primary Wave team’s creative process.
Originally from Montreal, he has a Bachelor of Arts/Psychology from Queen’s University in Canada, where he conducted research and published papers on the Psychology of popular music. He also studied music production & engineering at Berklee College of Music in Boston, where he remains a regular guest speaker.