NEW YORK, USA // Diana Dotel is a Latin music executive and entrepreneur who has spent the last 10+ years producing & promoting concerts and live experiences. From negotiating artist deals to concert production and marketing, Diana has a hands-on approach that has led her to work with the biggest Latin artists in the world. Through her concert promotion company Wakamba Entertainment, founded in 2005, Diana has led booking, promotion and production for dozens of shows, including headline artists like Ozuna, Bad Bunny, Nicky Jam, Sebastian Yatra, and many many more. Through Diana’s experience in the Latin music business, she saw a void in the marketplace for brands to partner with Latin artists in a bigger way. This led Diana to partner in 2018 with Matt Ferrigno to create MTW Agency, an entertainment marketing agency with a multi-cultural focus. MTW’s first campaign was a partnership with Maluma & Michelob Ultra that took the rising Latin star to the mainstream when it debuted in the Super Bowl – Maluma and Michelob are currently in Year 4 of their highly successful partnership.
MTW is now the leading agency for Latin music marketing and culture, having brokered brand deals for leading acts including Bad Bunny, Myke Towers, Becky G, Sofia Reyes, Sebastian Yatra and many more. To date, the agency has brokered more than 50 deals between brands and artists — including more than 30 in the past 12 months alone, providing crucial revenue and marketing opportunities for artists when touring was on pause.