NEW YORK, USA // Ron is an innovative Creative Director with success in executing and exceeding team and client expectations. He is an effective communicator known for building and maintaining partnerships. Ron quickly masters new roles, responsibilities, technologies, and environments with a reputation for integrity, resourcefulness, problem solving, and analytical skills. He strives to make every assignment an opportunity to do something great.
Over the last 15 years, Ron has led the execution of digital concepts for various brands spanning multiple therapeutic areas, including: neurology, oncology, men’s and women’s health, cardiovascular, respiratory, diabetes, circulatory, eye care, and smoking cessation. No matter the category, Ron is known to shepherd the creative through its evolution from strategy, concept, UI/UX, design, and approvals, all the way through to the shoot, build, launch, and optimization.
Ron is not only excited about doing innovative work, but he also loves teaching others how to do it. Over the years he has served as a Visiting Instructor at Miami Ad School and at Pratt Institute. In his spare time. Ron volunteers as a mentor for aspiring young professionals from underserved communities and runs DiverseCreatives.com, an initiative he co-founded in 2020 for creatives of color in the ad industry. The aim of the site is to highlight the need for diversity in creative departments across the industry.