PHILADELPHIA, USA // Collette Douaihy recently joined dentsu health as Chief Creative Officer. As CCO, Collette will inspire a new generation of creative talent in the healthcare space. She will build a culture where game-changing ideas can find a home with clients brave enough to bring them to life. Her breadth of experience contributes to her ability to differentiate products in crowded categories through clever positioning and unexpected creative.
Because over the years, Collette’s clients have given her a lot of health problems — from chronic dry eye to ADHD, from cardiology to oncology, and many more. And she’s glad they did. She’s had the opportunity to create first-of-a-kind, award-winning creative campaigns that have helped solve serious health problems for patients and clients alike. She has worked on a wide range of launch campaigns for BMS, Shire, Gilead, Sanofi Pasteur, AbbVie, and Ferring Pharmaceuticals, to name a few.
Collette’s work has been recognized for creative excellence by the MM&M Awards, DTC Awards, CANNES Lions Health, RX Club, Philly Addy Awards, and Creative Floor. In 2017, she received the DTC Vanguard Award. She served on the Health and Wellness Jury at Cannes Lions Festival, Clio Health Awards, The Global Awards, London International Awards, and The One Show.
Collette graduated magna cum laude and received a BFA in Graphic Design from Moore College of Art & Design in Philadelphia. She worked in consumer advertising before putting her creative talents to work in healthcare. But it’s not all work for Collette. When looking for inspiration outside of healthcare advertising, she can be found hanging with her teenage boy, who keeps her inspired and young at heart.