Image of Gian Carlo  Lanfranco

Gian Carlo Lanfranco
Co-Founder & CEO

NEW YORK, USA // Gian Lanfranco spent the last 17 years of his career as a creative director of some of the most prestigious advertising agencies in the world including McCann New York, Havas New York, Fred & Farid Paris, Wieden+Kennedy Amsterdam and Saatchi & Saatchi Singapore creating award-winning campaigns for iconic brands like American Express, Chevrolet, Mini/BMW, Orangina, P&G and Coca Cola.

Born in Lima-Peru, he is considered one of the most influential South American Creative Directors. Together with his longtime creative partner Rolando, he founded L&C late in 2019 with offices in New York City and Lima, gaining early creative success and winning multiple awards at The One Show, Clio Awards, London International, etc.

L&C New York is currently ranked by The One Show as Top 10 Independent Agency in North America and was Forbes Independent agency to watch in 2020. L&C believes that in today’s borderless world, all brands require ideas that break cultural and geographical barriers.

Gian has served as Jury and speaker at Cannes Lions, The One Show, The Andy Awards, Ojo de Iberoamerica, Dubai Lynx, etc. His campaigns have won multiple awards at Cannes Lions, The One Show, Clio Awards, D&AD, Effies, etc. He published his first book in Latin America in 2016 “Por Si Alguien te dice que NO”, a manual to help emerging talent to turn their limitations into creative fuel. The book became a bestseller in South America.