Image of Alyssa D'Arienzo Toro

Alyssa D'Arienzo Toro
Senior Partner/Chief Creative Officer
Connelly Partners

BOSTON, USA // I am a 30-year veteran in Design and Advertising and began my career at a handful of creative shops in Providence including Leonard/Monahan. It was there that I learned the fundamentals of design and concept development. I was surrounded by creative horsepower that fueled my move to Boston as I joined Ingalls Advertising agency as VP/ Director of Design. After a few years working at larger agencies, I now sit as a Senior Partner and Chief Creative Officer at Connelly Partners; a place I call the perfect marriage between loving your work and loving your life.

In 2010, I decided to chase my other passion of holistic health and nutrition at the Institute of Integrative Nutrition in NYC. A long time believer in healthy eating, exercise and well being, I earned my certificate as a Holistic Health coach with the dream of finding some intersection of my three passions: my family, conceptual design and nutrition. 2 things were born out of that experience: a chance to help create CP Health, a focus that allows us to help Health and Wellness brands use humanity to connect with their target; A new brand called GoodeeTM, that I developed in 2011 to help parents lay the foundation for healthy eating early on. My first product was sold at 11 Whole Foods stores in the Northeast region and online.