Image of Steve  Back

Steve Back
Executive Creative Director

LONDON, UK // Most recently Executive Creative Director of Weber Shandwick London and McCann Worldgroup UK & EMEA Creative Leadership Council member, Steve is a recognized and awarded integrated creative leader who has spent his career bringing to life big creative platforms and delivering non-traditional ideas in and out of the traditional spaces for brands including Toyota, Google, McDonald’s, Wrigley, Dove, IBM, BBC Sounds and Roche.

Named in the PRWeek’s UK Power Book for the second year in a row, his work consistently harnesses the power of brands at the intersection of culture and creativity. He believes in bringing together modern brand building with social and earned first thinking to drive work that drives business and cultural impact. And he doesn’t take the responsibility lightly that we have as an industry to do better and be better.

Some of Steve’s notable work includes Toyota’s launch of the category transforming platform “Nothing Soft Gets In”, Cokes “Hug Machine,” which was awarded at Cannes and inducted into the Coke Advertising Hall of Fame, as well as Breast Cancer Now UK’s “Love / Hate Relationship” which earned a place in PRWeek’s US top 6 health campaigns for 2021.

In his spare time…he’s Australian.