NEW YORK, USA // Aimee White-Charles is the U.S. Lead of Health Sector Strategy at Edelman. She joined the firm in April 2001 and currently oversees the strategic planning capability for the firm’s Health practice in New York. From insights to ideas, from message and narrative development to program architecture, Aimee helps clients arrive at a program that drives their business, connects with stakeholders and compels attention.
Currently, Aimee leads the strategy for Edelman’s Health Sector in the United States, partnering with a multi-disciplinary team of specialists including Creative, Digital Health, Data and Analytics, Earned Media and Entertainment to create integrated programs and campaigns.
She has worked with organizations from biotech to large pharma; and in multiple therapeutic categories including: smoking cessation, Alzheimer’s Disease, infectious disease, metabolic and cardiovascular disease and asthma. Her campaigns have included signature corporate programs, digital engagement efforts, FDA Approvals, Rx-to-OTC switches, product launches, private-label blunting and disease awareness.
Aimee began her career with tenures at agencies Ruder-Finn, Cohn & Wolfe and Cairns & Associates. She graduated from Boston University with dual degrees in Communications and Music; and now lives in Fairfield, CT with her husband, tween daughter and two large and ill-behaved dogs.