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Evie Bear
Head of Creative
Yard NYC

NEW YORK, USA // Evie is the Head of Creative at YARD NYC. Specializing in concept and creative brand strategy, she guides the creative work across YARD’s award-winning portfolio of notable brands in the fashion, consumer goods, and lifestyle spaces.

Evie oversees a team of talented creatives at YARD NYC, leading with empathy and a strong pulse of the cultural moment to bring to life her vision of pioneering culture through innovation and thoughtful brand storytelling. As a leader, Evie takes a hands-on approach to mentoring each member of her team, and is driven to foster an environment where creativity thrives. She encourages her team to provide fearless, fresh perspectives and new ways of thinking to the table.

Prior to joining Yard NYC, Evie’s twenty years of experience spanned in-house, and agency roles for clients such as Pat McGrath, Victoria Beckham, Ssense, Shiseido, 3.1 Phillip Lim, Revlon, Soho Grand Hotels, Chandelier Creative, Smashbox Cosmetics, Acne Studios and Japanese beauty brands. She began her career in PR, and still draws on that experience today, utilizing her keen intuition, attuned visual sensibility and 360-perspective on everything that she touches.

Originally from Sydney, Evie has called NYC home since 2011, and is a proud mama to four year old son Enzo, who teaches her new & important lessons everyday. She is an activist. A pioneer for change. She is passionate, compassionate, tireless and always on the lookout for brilliance and innovation.