LOS ANGELES, USA // Catherine Halaby leads entertainment content partnerships at TikTok, working with studios, networks, streamers and entertainment brands to grow their audience on platform. Her team provides growth strategy and creative consultation to help these brands join the TikTok Community as creators, organically. She's brought editorial partnerships to life via TikTok LIVE at movie premieres, underwater reefs, Disney World, a Squid Game, even the Oscars. Her latest project is the debut livestream of "For You, Paige," a new musical written by and for TikTok, from the creative team behind "Ratatouille: the Musical." Prior to TikTok, Catherine was a creative strategist, a branded content producer, and a consultant to high-growth companies in emerging markets. She holds an MBA from MIT Sloan and a BA in HIstory from Yale College.