NEW YORK, USA // Kristin Connelly is the head of global brand marketing for Activision Blizzard Esports (ABE), including its two professional esports leagues, Overwatch League and Call of Duty League, as well as World Series of Warzone. She leads the fan-facing initiatives including brand strategy, advertising and promotions, content, and social/digital marketing. Kristin focuses on the overall fan engagement strategy, helping its leagues and esports initiatives grow and deepen the relationship with its incredible global fanbases.
Prior to joining ABE in June 2017, Kristin previously worked at the New York Jets for seven years overseeing marketing, fan communications, and graphic design. Kristin also worked on Madison Avenue at the global advertising agency J. Walter Thompson and the Baltimore Ravens. Kristin earned a Bachelor of Arts in communications from the University of Pennsylvania and a Master of Business Administration from the New York University Leonard N. Stern School of Business. She is currently a professor at Columbia University teaching sports marketing in their sports management masters program.