ZURICH, SWITZERLAND // Gerdine leads all promotion of FIFA and its events and assets, and is responsible for FIFA’s major experiential platforms: the FIFA Fan Festival™, FIFA Trophy Tour and FIFA Sound.
Together with her team of experienced marketeers, she aims to inspire a new generation of football lovers through engaging activations and campaigns. As a born promoter and football fan, managing and developing FIFA’s Experiential Marketing & Promotion team is Gerdine’s greatest professional pride. The keys to the Dutch native’s success are her positive attitude and her ability to create win-win situations. Before joining FIFA – and after ten years of previous PR/marketing agency experience – the trilingual professional promoted international broadcaster Eurosport’s coverage of flagship events such as the Tour de France and tennis’s Grand Slams.