MINNEAPOLIS, USA // Martin Nance serves as Executive Vice President and Chief Marketing Officer for the Minnesota Vikings, where he's responsible for developing fan engagement strategy through marketing, content and brand initiatives. Nance manages multiple departments, including marketing, sponsorship activation, events, premium services, creative, sales analytics & engagement and Vikings Entertainment Network.
Nance joined the organization in 2020 with over 10 years of leadership experience in strategic marketing programs, advertising, branding, fan engagement and customer relations for PepsiCo/Gatorade, previously serving as the Senior Director of Marketing and Sports Intelligence. Prior to his move to senior director, Nance served in a number of roles for PepsiCo/Gatorade from 2011-20, including Director of Marketing and Head of Gatorade Athlete Activation, Senior Marketing Manager of Gatorade Brand Strategy, Marketing Innovation Manager and Marketing Associate Manager.
As an NFL WR, Nance spent time with Buffalo, Minnesota and Pittsburgh from 2006-09, seeing game action with the Vikings as a rookie in 2006 and finishing the 2009 season as a Super Bowl XLIII Champion with the Steelers. He began his post-playing business pursuits with the NFL office in 2011, working on corporate development activities for both team organizations and league revenue generation.
Nance graduated with a BS in Accountancy from Miami University of Ohio, and later went on to earn his MBA at the University of Michigan Ross School of Business and a certificate in Executive Education from the Harvard Business School. Nance currently serves on the boards of Miami University's athletic department, Beyond Sports Foundation and M Health Fairview Philanthropic. He and his wife, Minya, have two daughters, Alina and Ava.