NEW YORK, USA // Sarah Bishop is the VP, Brand and Consumer Marketing for the NFL, based in New York City. Prior to this, Sarah was the Vice President of Marketing for ASICS North America, overseeing all areas of the marketing mix including media, digital, communications, sponsorship, sports marketing and retail. While at ASICS, Sarah was named by Footwear News as one of the footwear industry’s 40 under 40, and initiated, negotiated and managed high profile partnerships with organizations such as the LA Marathon and Live Nation, to name a few.
Sarah spent five years at Coca-Cola where she focused on strategic business planning and integrated marketing campaign development for the company. With a diverse and global background in marketing management, over the last decade Sarah has led teams in the consumer packaged goods, sporting goods, media and technology industries across the U.S., Canada, Europe, Africa and the Middle East.
Sarah lives in Brooklyn, New York with her family.