LOS ANGELES, USA // Lexi Vonderlieth is entering her third year as vice president for the Los Angeles Rams.. Starting as VP, Partnership Marketing but moving roles to VP, of brand Strategy. In both roles, she works cross functionally to bring to life the Rams brand in a strategic way with or without partners.
In her role, Vonderlieth drives overall strategic and executional development of the Rams brand. Her job is really to ensure Rams are connected to culture, sports, community and driving relevance and energy at a global scale.
Previously, Vonderlieth spent 12 years at TBWA/Chiat/Day, R/GA and Media Arts Lab. Primarily focused on sports brands, she worked on Gatorade for 7 years, Beats by Dre for 3 years and Prior to joining the Rams, Vonderlieth worked as a Global Director at Media Arts Lab leading all Apple Services. Her duties included global marketing and strategy for Apple Music, Apple Pay, Homepod and focused the last year on the launch of Apple TV+, working on the Apple TV+ announce in March and continuing to develop the strategy and launch plan for Apple TV+ streaming brand and show campaigns.
Vonderlieth has been recognized two consecutive years by the Business Insiders: 30 most creative women in advertising, in 2016 and 2017.
Vonderlieth received her bachelor’s degree in communications from Pepperdine University. She went on to earn her master of business administration, marketing from Loyola Marymount University.
Vonderlieth, her husband Paulo and their two young boys, Dylan and Lukas reside in Los Angeles.