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SINGAPORE // Subbaraju Alluri, better known as Raju is an Integrated brand builder with 20+ years of experience in multiple categories across various regions and communication disciplines.

Currently he leads the Asia operations at Genero building truly borderless creative eco-system for brands through Technology. He advises brands faced with demanding creative challenges and changing media landscapes create powerful creative work.

Prior to Genero Raju headed a number of Grey operations in the Asia region including stints as the CEO of Grey Group Singapore, Indonesia and Thailand. He was winner of The Agency professional of the year - 2011 and Agency Head of the year 2014 at the Singapore Hall of fame awards show. Under Raju's leadership, Grey Group Singapore won the Agency of the year and Digital agency of the year at the Gong show Singapore in 2015. Within 12 months of taking over the duties at Grey Indonesia, The agency was awarded “ Creative agency of the year (Silver) at the Campaign Asia Awards in December 2018.

Under Raju’s leadership Grey went on to win multiple Global, Regional and Local awards for creativity and effectiveness namely at Cannes, D&AD, Clio, One Show, Webby, Spikes Asia and many more.