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Ioana Filip

LONDON, UK // Ioana is Chief Creative Officer at MRM UK since August 2022 and a geek since she can hardly remember. Before moving to the UK, she was one of the most awarded ECDs in USA in 2022.

She started her career in 2006 but she fast tracked from junior copywriter to Group Creative Director in just over 6 years. At 26 she was named Group Creative Director of McCann Bucharest overseeing all Coca-Cola Company brands for Central and Eastern Europe. With a mixed experience of digital and integrated, she’s named Executive Creative Director in MRM//McCann just a few years later. After being named ECD and agency lead in 2015, the agency won for two consecutive years Digital Agency of the Year.

In 2018, Ioana moved to Energy BBDO in Chicago as EVP Executive Creative Director where she oversaw activation, innovation and content work across all global brands in the agency's portfolio and creative department.

Ioana has worked in her career for top Fortune 500 companies and managed teams across different global markets including USA, Brazil, Asia and Europe for clients such as The Coca-Cola Company, Vodafone, KFC, Pizza Hut, Starbucks, Ocean Spray, Home Instead, Champion, SC Johnson, American Egg Board, Lidl, ROM, Unilever, Mastercard, Julius Meinl, Bayer, Nespresso, Nokia and many more.

A geek at heart she also studied artificial intelligence at MIT and is a start up advisor and was a speaker at different incubators, including the world’s leading Chicago based 1871.

Her work has been consistently awarded at Cannes Lions, One Show, Eurobest, Webby, Golden Drum, Euro Effie, Epica and many other shows. Her work made a significant contribution to McCann Worldgroup being named network of the year in Golden Drum for 4 consecutive years. She has been a juror in most major global award shows, a speaker at many local and international advertising festivals and has received many accolades such as Forbes 30 under 30 or Young Professional at the Year by IAA.