TORONTO, USA // Mike is the Chief Creative Office and Partner of Rethink Toronto. Over the last 10 years, Mike has been consistently ranked as one of the top creatives in Canada. He got his start at CP+B before joining Rethink in 2011, becoming ECD in 2020 and CCO in 2022. In that time, Rethink has gone on to become the #3 independent agency in the world at Cannes, named Ad Age Creative Agency of the Year, and been named Agency, Digital Agency, and Design Agency of the Year for two years running. In 2020, AdAge named Mike Creative Director of the year - the first Canadian to earn the title.
Mike has created globally recognized work on some of the world's most famous brands including IKEA, Heinz, Nike, and Molson Coors. These include multiple gold lion winning campaigns such as Draw Ketchup, named AdAge’s #1 campaign of 2021, the frustratingly slow Heinz Ketchup Puzzle, and the Grand Clio winning Hockey Heaven campaign for Molson Canadian. Mike has two Guinness world records, put a hockey rink on top of a skyscraper, and took a beer fridge filled with Molson across the world.
Outside of Rethink, Mike is an instructor at Miami Ad School and is passionate about supporting the next generation of industry creatives.