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Robyn Adelson
Chief Strategy Officer, North America
Weber Shandwick

CANADA // Identifying the right business and cultural context to inform marketing and communications is a requirement in today's complex world and necessary for creating sustainable impact for companies and brands. As head of strategic planning in North America for Weber Shandwick, Robyn is charged with helping clients find their meaningful role so they can add value in culture. She has a passion for those irresistible, action-oriented ideas that compel audiences to fall in love – or back in love - with brands. She has been doing this for close to 20 years at various global agencies for clients like McDonald’s, The Kraft Heinz Company, Canadian Tire, Johnson & Johnson, Mondelez and more. She was born in Montreal, Quebec (go Habs go), grew up in Bradenton, Florida and is now happily based in Toronto, Ontario with her husband and two cute kids.