Image of Juliana Paracencio

Juliana Paracencio
Global Creative Director
Ogilvy UK

LONDON, UK // Juliana Paracencio is a Brazilian-born, international creative with experience in three different continents. She's worked her way across the globe from Brazil to Germany to the Middle East to Spain to the UK, making stops at Leo Burnett in São Paulo and Frankfurt, Y&R in Berlin, Jung von Matt in Hamburg, Ogilvy in Dubai, and Publicis in Madrid. Since March 2020, she is the Global Creative Director at Ogilvy UK in London, working on the global Dove brand.

Some of her most famous work includes the campaign “Courage is beautiful” for Dove (that won 2 Grands prix, 3 Gold Lions, 3 Silvers and 1 Bronze at the Cannes Lions Golds; and also 2 Golds at the prestigious ANDY Awards); “Reverse Selfie” for Dove (2 Yellow Pencils, 4 Graphite, 4 Bronzes at the D&AD, 9 Pencils at the One Show); IKEA "Real Life Series" (considered IKEA's most-shared campaigns of all times, leading Publicis Madrid to become the 4th Most Awarded Spanish Agency in Cannes in 2019); IKEA "It's that affordable" (5 D&AD Pencils, 5 Lions in Cannes including 3 Gold Lions, leading the work to be considered the 'The 5th Most-Awarded Print/OOH campaign in the world' by Gunn Report 2016; and helping Ogilvy to become "2016 Cannes Lions Network of The Year"), and many more.

Idea-led creative at heart, Juliana is also obsessed with craft. Her campaigns stood out especially for its Craft in Design, which led Juliana to be ranked number 1 Creative Director in Europe and in the UK in 2022 by the One Show. Her work has been recognized since then with Cannes Lions, D&AD, ADC, the Clio’s, the One Show, ANDYs, and many more. She also served as jury in festivals such as D&AD (Press & Outdoor), Cannes Lions (Brand Experience & Activation), One Show (Print & Out of home) and others.

Juliana is passionate about great ideas, pop culture, and her family – not necessarily in this order.