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MEXICO CITY, MEXICO // David González Natal is a partner at LLYC and, as of January 2022, the new Managing Director of the North Latin America Region at LLYC, from where he leads the firm's operations in Mexico, Panama and the Dominican Republic. In addition, he is part of the company's global executive committee and leads the Engagement area at a global level.

He has been responsible for the creative transformation of the company and has directed emblematic projects for, among other brands, BBK, BBVA, Coca-Cola, Ikea, McDonalds, Campofrío, Telefónica, Multiópticas or Gonvarri, winners of more than 200 national and international creativity, marketing and communication awards, including several Cannes Lions, Ojos, Clio Awards, Andy Awards, Soles, etc. He has a degree in Journalism from the Complutense Faculty of Madrid and Global CCO from ESADE, has worked in media such as El Mundo or Cadena Ser, as well as being part of the press department of the Círculo de Bellas Artes in Madrid and chief coordinator at the agency Actúa Comunicación.

He is also a professor of storytelling and brand strategy at several universities and business schools, including Esade, IE and Carlos III. He is also co-creator of the platform for the humanization of organizations Stayhuman and the trends portal Nxt in Mkt and he has been elected one of the 100 most creative people in Business by Forbes.