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DUBAI, UAE // Joao Medeiros, the Executive Creative Director of Havas Middle East, oversees the creative output of Havas across the region from his home base of Dubai.

In 2022, his team delivered the OOH Cannes Lion Grand Prix-winning campaign for the adidas Liquid Billboard. Joao has led Havas Middle East to be recognized as the number one network in the region by the D&AD, One Show, and Loeries.

After the first year under his leadership, the creative team of Havas Middle East delivered its most awarded year to date — a record they have since broken. Havas Middle East was also awarded Silver for the best network across the Middle East and Africa at the Campaign Global Agency of the Year Awards 2022. Joao currently sits on the Havas EMEA Creative Council.

Born in Rio de Janeiro, Brazil, but raised in the UK, Joao has previously worked in Brussels, Antwerp, New York City, Los Angeles, and Amsterdam at network agencies and creative boutiques, such as 180 LA & Amsterdam, BBDO New York, and TBWA Chiat Day LA.

Throughout his career, his work has received top accolades at all key advertising festivals (Cannes Lions, D&AD, Clio, The One Show, and LIA).