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MIAMI, USA // Marcelo is a Brazilian creative and marketing professional currently working at Molson Coors as Marketing VP for the Coors Family of Brands.

He began his career as a copywriter and creative director in agencies such as Grey and DDB Brazil (DM9).

As a client, his previous roles include Global Creative Director at The Coca-Cola Company and Head of Global Marketing for Burger King.

He is one of the authors of The Art of Branded Entertainment, a collection of essays written by the members of the 2017 Entertainment Lions Jury, edited by Jury President PJ Pereira.

Marcelo’s work as a creative and as a client has been recognized with top honors from all major creativity awards, including the Grand Clio and Clio’s Advertiser of The Year (Burger King). D&AD’s Black Pencil and Grands Prix for Titanium, Mobile, Direct, Social Influencer and Brand Experience, and Creative Brand of The Year (Burger King) at the Cannes Lions International Festival of Creativity.

He has been featured as a speaker in creative festivals around the world, including Cannes Lions and The Digital Summit.