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Paul Copeland
Executive Creative Director
The Mill Shanghai

SHANGAI, CHINA // Paul joined The Mill Shanghai in December 2022 after 9 years running regional and global creative accounts for Saatchi & Saatchi in Singapore and Shanghai. His agency experience means he totally understands both client and agency perspectives on creative projects.

As an ECD in Asia, Paul has overseen shoots on 100’s of projects and has developed his skills in storytelling and creativity, while matching client’s commercial needs. He has also directed several smaller jobs earlier in his career in London.

Paul believes the best content is content that moves people, and tries to produce work to either make you laugh or cry. Having worked on multiple babycare films, which are notoriously difficult, he has developed an eye for genuine emotional moments, to create touching and funny stories beyond conventional babycare commercials.

A love of photography and background in art direction and graphic design also gives Paul a good visual sense both composition and for more graphics / design orientated projects.