---

SÃO PAULO, USA // Born in Portugal, Hugo Veiga has been serving as Global Chief Creative Officer at AKQA. After being recognized as the Year's best copywriter at the 2013 Cannes Lions, he co-found the AKQA São Paulo studio. Since then, he led creative projects for innovative brands and artists like Usher, Elton John and Lady Gaga in what has been a magical journey. AKQA São Paulo was named WPP's Happiest Office in the world in 2018, Cannes Lions Latin America Agency of the Year in 2019 and One Show Latin America Agency of the Year in 2020. The studio has also won a Grand Clio for four different clients during four consecutive years. Among Hugo's body of work are 3 Cannes Lions Grand Prix: "Dove Real Beauty Sketches", "Air Max Graffiti Stores" and "Bluesman".

Individually, he was named 2019 Best Creative Director in Brazil by PropMark, one of the main Brazilian industry media outlets, made 2 TEDx Talks and has been a jury member and speaker at several International Festivals. In 2020, he launched "Terra da Faina", his debut musical album under the alter-ego: gohu. The first single was named "The Quarantine Anthem" by MTV Portugal. He now has two albuns launched. If you meet hugo in person, don't mention gohu or he will talk about it for hours. You’ve been warned.