Image of Lazaros Nikiforidis

Lazaros Nikiforidis
Executive Creative Director
Digitas UK

LONDON, UK // Based in London, Laz is Executive Creative Director for Digitas, helping the agency design and deliver connected experiences for clients like Mondelez (OREO, belVita, LU), Haleon, Under Armour and Crocs among others. He’s also the Digital Global lead for Voltaren. Before that he was ECD Europe at WPP and was responsible for creating and delivering integrated campaigns across all European markets for Ford Motors. His career spans more than 20 years working across different markets and started when he won the National Cannes Young Lions Competition at a very early age. His work has been featured in global media including Wired, Fast Company, Mashable, FT, BBC, The Guardian, The Times as well as the most distinguished industry publications including AdAge, AdWeek, Campaign, The Drum and many others. It has also gathered accolades for creativity, craft and effectiveness from Cannes Lions, D&AD, One Show, London International Awards, Clio Awards, Eurobest, Epica, Effie Awards, DMA, BIMA amongst others. He’s still have the time of his life creative problem solving and crafting stories that help brands connect with real people like his mum who’s still having trouble understanding all the touchpoints of an integrated experience ☺