PARIS, FRANCE // Marco is overviewing the creative output of all agencies of Publicis Group in France, heading a creative collective of around 800 talents.
His career can be distinguished by a rapid progression and bouncing between two countries he is particularly fond of: Italy and France.
He started in 2001 at BGS/D’Arcy Milan as a copywriter, where his principal focus was the Ikea brand. Two years later, he joined Publicis Italy, where he was quickly noticed and nominated as Best Young Italian Creative by the ADCI (Italian Art Directors Club).
In 2005, BBDO gave him the opportunity to accompany brands such as BMW, Mini, Pirelli, Campari and Unicredit, before being appointed Creative Director three years later at Euro RSCG Milan, for several brands, including Kraft and Citroën.
In 2010, he left Italy for Paris and joined L’Agence H as Creative Director in charge of Citroën’s global account, which under his leadership won numerous awards in France and globally.
In 2014, the agency Les Gaulois was created, in which Marco was appointed Executive Creative Director. Subsequently, in its first year the agency became the most award-winning agency in the world in all Havas Group at the Cannes Lions Festival. After six years in France, he returned to Publicis Italy as Executive Creative Director for the global Heineken account. He supervised and produced iconic campaigns across 192 countries, from Uefa Champions League to James Bond, launching the new Formula1 partnership and the new Heineken 0.0, collecting awards in all the most elite festivals. Marco collected hundreds awards, including 1 Grand Prix and 53 Cannes Lions, which he attributes to the talents that work with him and the bravery of the clients he accompanied.
During his career, Marco has had the honor of being president or juror in many national and international awards, including Eurobest, the LIAA, New York Festival, Clio, D&AD and three times at Cannes Lions.