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Jury

Lesley Parks
Executive Strategy Director, Social and Content
TBWA\Chiat\Day

NEW YORK, USA // Lesley Parks is a social strategist obsessed with how people share information, find connection, and build communities online. For the last decade, she’s used a social-first lens to build strategies and creative concepts that connect brands, organizations, and ideas to the people they’re after. She brings brand strategy, comms thinking, and a deep understanding of digital behavior together to develop both integrated campaigns and responsive content that inspires people to take action.

Throughout her career she’s developed work for brands like Hilton, MTN Dew, Volkswagen, Mayo Clinic, Mercedes-Benz, Tommy Hilfiger, and Bayer and has received recognition from Cannes Lions, the Effies, and the One Show.