Image of Erica Thwaites

Erica Thwaites
VP, Creative Director
FCB Health New York

NEW YORK, USA // Erica’s keen eye for design, imaginative spirit and fearless approach to challenging briefs has made her 15+ years in advertising an immense success. In that time, Erica amassed over 35 prestigious advertising awards such as the Clio, Creative Floor, Effie, Global, Jay Chiat, Marcom, Muse, and MM&M Awards. Erica’s work has been featured in publications including Lürzers Archive, Refinery 29, Teen Vogue, AM New York, Great Ads for Good and Endpoints News.

Erica spent the first 10 years of her career launching beauty campaigns for notable brands under the L'Oréal and Unilever catalog. Her work gained major exposure during New York Fashion Week, at which she garnered the approval of the toughest critic in the industry—Anna Wintour.

Erica pivoted her talents to healthcare advertising, where she brought a fresh and bold approach to tackling life-saving campaigns. Erica’s new business wins played a key role in adding an award-winning OTC catalog of brands to FCB Health’s already impressive client roster.

When Erica isn’t spending time with her husband and two daughters, or mentoring in minority youth arts programs, you’ll find her performing on her Steel Pan from the island of Trinidad and Tobago. She enjoys playing selections from Beethoven to Beyoncé.