NEW YORK, USA // Justin caught the advertising bug deep in the cornfields of Hoosier territory - Indiana University. From there, he’s spent the past 25 years building award-winning campaigns, brands, and franchises for some of the biggest and most innovative healthcare companies in the world. But helping Spectrum Science build the agency of the future is what excites him the most.
As the industry’s response to today’s complex health and media landscape, creating the only full-service, fully integrated, science-driven, global agency under a single P&L was no small feat. And for Justin, that meant architecting a unique, scalable, and blended creative model at Spectrum—one that can deliver advertising, communications, and brand experiences through multichannel marketing, clinical trial recruitment, scientific strategy, and medical communications, at all points in the company and product lifecycle. But the break from a traditional creative structure and approach didn’t stop there. Justin believes that Creative isn’t merely a department, it’s a mindset that everyone at Spectrum must have. “Our culture of collective creativity empowers all 300+ employees to dream big,” says Justin. “It’s the secret sauce that powers our idea factory so we can deliver solutions that connect all of humankind to its best healthlife.”