Image of Astrid  Defries Lansing

Astrid Defries Lansing
EVP, Executive Creative Director
GSW, powered by Syneos Health

NEW YORK, USA // Astrid is originally from Germany where she started her own ad/design shop right out of college handling an array of clients including a little auto company called Porsche. She has now been in the NY area for over 20 years leading efforts for health care agencies CDM, AgencyRx/DDB Health, BGB Group and most recently Havas as the AOR for several large and small pharma companies in the US and global.

Astrid has developed award-winning campaigns and programs across brands, categories and geographies and is a multi-channel pro. Her experience ranges from high science (Hem/Onc) to Women’s health (oral contraception), primary care and wellness launching pruducts in the US and globally.

She is also a true leader who inspires, mentors and coaches and is as involved with overall agency culture and business success as she is with the creative product. She has an incredible eye and believes deeply in the Craft of creative from ideation through execution.

Astrid lives with her husband, her two half-lab dogs, and cat in New Jersey and the Poconos and enjoys hiking, yoga, and healthy eating.