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NEW YORK, USA // Brian Lai is a New York based creative director. He has a hybrid background in branding and advertising. A graphic designer by trade, he infuses design thinking and strategy into everything he does, including art direction. He spends countless hours exploring form, composition, and typography. Throughout his career, he’s honed his craft by working at some of the world’s most influential shops such as Leo Burnett, Droga5, Grey and Landor. His work has been recognized at every major industry award show.