NEW YORK, USA // Ian Trombetta serves as Senior Vice President of Social, Influencer and Content Marketing for the NFL. In this role, Ian oversees the integration of social strategies and content development across all social platforms for the League, Player, Collegiate and Club handles. He is also responsible for developing entirely new Influencer Marketing Department with a mission of creating authentic initiatives which leverage the platform of the NFL to reach priority audiences. Over the past three years, the NFL has continued to modernize their approach particularly against GenZ, GenA and diverse audience segments through enhanced use of their ecosystem. In addition, Ian’s Content Marketing Group is responsible for creating promotional assets that span across Broadcast, Digital, Social, Sponsorship, and more.
Ian joined the NFL from Activision Blizzard Inc., where he served as the Global Vice President of Consumer Marketing under the now NFL CMO, Tim Ellis. Considered the “jack of all trades”, Ian was responsible for overseeing Consumer Marketing, Digital/Social, Events, and Strategic Brand/Influencer Partnerships. Under Ian’s leadership at Activision, they launched the #1 and #2 global console titles in 2017 Call of Duty WWII and Destiny 2.
Prior to joining Activision, Ian was the Head of Brand Marketing at Red Bull North America during record years in total volume and revenue growth. In that role he oversaw all Brand, Paid Media, Sampling, Collegiate, Product, and Consumer Insights while achieving record growth for the company throughout his tenure.
Ian spent the early portion of his career on the agency side at agencies such as TBWA Chiat / Day working with brands that included Taco Bell and XM Satellite Radio. He is a passionate marketer who infuses his love for the NFL with his strong desire to continue modernizing the league as it enters the next 100 years of football.