---

NEW YORK, USA // Paul Mascali, Head of Esports and Gaming at PepsiCo, leads long-term gaming and esports strategy across the broader PepsiCo portfolio of brands, a role which brings together his passions for gaming, esports and marketing.

Devising gaming strategy and leading endemic partnerships for MTN DEW®, Rockstar Energy® and Doritos®, Paul oversees all brand partnerships and activations with gaming properties, advising on long-term strategies and customized programming.