NEW YORK, USA // Ricardo Marques has been championing the love for beer by growing some of the most iconic brands at Anheuser-Busch Inbev since 2005 across Europe, Brazil and for the past twelve years here in the US.
In his current role as VP Marketing, Michelob ULTRA, Ricardo is leading one of the fastest growing beer brands in the US consolidating its position as the #2 beer brand in the industry, up from #4 in just the last 4 years.
Under Ricardo’s leadership Michelob ULTRA accelerated its growth trajectory and became one of the most awarded brands in the world as the result of instantly iconic work such as: Michelob ULTRA Courtside in partnership with Microsoft and the NBA, “Save it See it” in support of Women’s visibility in sports and “McEnroe vs McEnroe” a first of its kind tennis match which aired in 52 countries around the world after its premiere in the US with ESPN.
In his prior role, Ricardo led some of the most memorable initiatives for Budweiser in recent history. Under his leadership, Budweiser has “turned beer into water” in support of disaster relief efforts; added wind power to the recipe to brew with 100% renewable electricity, sent Budweiser barley seeds to the I.S.S. in partnership with Space Tango and celebrated American legends through multiple award winning creative: “This Bud’s for 2”, “Born the Hard way”, “Harry Caray’s Last Call”, “This Bud’s For 3”, “One Last Ride”, “This Bud’s for Jackie” amongst others.
Throughout his career Ricardo and his teams were recognized with multiple accolades: from the more than 40 Cannes Lions to leading Michelob ULTRA to be awarded the Clio Sports 2022 Brand of The Year for the 2nd consecutive year. Ricardo is also an honoree of the Forbes Top 50 Entrepreneurial CMO in 2023.
Ricardo believes in the power of diverse teams, purpose led brands and uncomfortable creative ideas.