Image of Tammy Henault

Tammy Henault
Chief Marketing Officer
National Basketball Association

NEW YORK, USA // Tammy Henault joined the NBA as Chief Marketing Officer in November of 2022. As Chief Marketing Officer, Henault leads all global marketing efforts for the NBA and its affiliate leagues to engage fans and further the organization’s mission to inspire and connect people everywhere through the power of basketball. In her first season, Henault led the Playoffs and Finals marketing campaign resulting in the highest playoffs viewership for the league in five years. Additionally, she plays a leading role in driving the launch of the NBA’s digital products, working hand-in-hand with the product and content teams on the reimagined NBA App and NBA ID, the league’s new global membership program offering fans benefits and rewards.

Henault joined the NBA from Paramount Global, where she managed a team of more than 150 employees responsible for brand, partnership and performance marketing as well as audience development, customer acquisition and retention. In 2021, Henault led the marketing strategy for the global launch of Paramount+, which was named the year’s No. 1 fastest growing brand in America by Morning Consult and drove record subscriptions. In her eight years at the company, she also led award-winning campaigns for more than 100 original and exclusive shows and movies, including Tulsa King, 1883, Halo, Star Trek: Discovery and The Good Fight, live sports programming and other original library content, and led the go-to-market strategy for CBS All Access, the first direct-to-consumer subscription service for a major U.S. television network.

Prior to Paramount, Henault was Managing Director of Consumer Marketing for Digital Products at The New York Times, where she led the acquisition and retention marketing team for the publication’s highly successful digital subscription business. She also held various direct-to-consumer and performance marketing positions at PEOPLE, TIME and InStyle magazine divisions.

A 2021 Ad Age 40 Under 40 honoree, Henault earned her MBA from New York University’s Stern School of Business and a bachelor’s degree from the University of Pennsylvania. She was also recently selected as a Gold House A100 honoree as one of the 100 most influential Asian American and Pacific Islanders impacting culture and society.