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Chris Bellinger
VP, Creative & Digital
Frito-Lay North America, PepsiCo

DALLAS, USA // Chris Bellinger is the Vice President of Creative and Digital within Frito-Lay and Quaker North America. In this dual role, Chris oversees the in-house creative agency for PepsiCo Foods North America named D3 and helps to lead creative and digital development with the brand leads.

Chris joined PepsiCo 5 years ago to build the in-house creative capability from scratch. He now oversees a full 360 internal agency capability that includes social media, digital, cause, purpose, brand campaigns, and on-site studio production. Since joining the company, the D3 team has grown exponentially to over 90 team members that now takes on work for over 25 different brands across Frito-Lay and Quaker including Lay’s, Doritos, Cap’n Crunch, Tostitos, and has led some of the first cross-portfolio marketing campaigns across snacks and beverages for the Super Bowl, World Cup, Holiday, and evergreen opportunities.

His work has been recognized by Cannes, Clios, One Show, Effies, Webbys, and ADC. Although his wife, daughter, and French bulldog are probably his hardest critics to impress.