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LOS ANGELES, USA // Ariel's advertising career started 18 years ago, when he and his colleague Bruno Acanfora received their first advertising brief ever, which was for the World Cup. After impressing with their first ad, they continued to work hard day and night, producing memorable campaigns for leading brands such as Coca-Cola, Apple, Nike, Gatorade, Disney+, NBA, DIRECTV and more. Their work has been viewed by millions, with the Gatorade campaign "Heart of a Lio" alone reaching over 300 million people.

After 10 years of working in the United States, Ariel became ECD at GUT. He has helped to create memorable campaigns such as G Active's "Water Made Active," which was even featured in science books, as well as the NBA's "This is why we play" campaign and the successful launch of Disney+.