LOS ANGELES, USA // Tony Isetta serves as the Head of Content Marketing at the NFL. In this role, Tony leads a dynamic team of over 50 talented individuals who are dedicated to creating impactful campaigns that resonate with fans across multiple platforms. The Content Marketing Group has successfully delivered over 60 captivating NFL campaigns each season, spanning across Broadcast, Digital, Social, Sponsorship, and more.
With a keen eye for innovation, Tony and his team have been at the forefront of the NFL’s “helmets off” storytelling approach, which has played a pivotal role in modernizing the league’s outreach efforts, particularly among Gen Z, Gen A, and diverse audience segments. Leveraging the NFL’s vast ecosystem, Tony has spearheaded the enhanced utilization of various channels to connect with fans in authentic and compelling ways. His strategic vision and collaborative approach have solidified his position as a driving force in the NFL’s content marketing landscape, paving the way for continued success and audience engagement in the future.