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LOS ANGELES, USA // Lin is a strategic marketing executive with a track record of launching award-winning digital campaigns. She currently leads the home entertainment digital marketing team for Paramount Pictures, overseeing digital and social for new-release films, catalog, and TV releases. She is passionate about creative storytelling and leveraging technology, data and key partnerships to develop innovative marketing strategies and drive cultural conversation.

Prior to joining Paramount in 2019, Lin led digital campaigns for 20th Century Fox, and worked on the creative agency side, supporting companies like Mattel and Pepsi.

She has a master’s degree in communications management, and is fluent in Portuguese and Mandarin.