STUDIO CITY, USA // Lara Richardson is chief marketing officer of Hallmark Media, home of three linear networks, Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama; and subscription video on demand streaming service, Hallmark Movies Now.
In this role, Richardson oversees the Hallmark Global Brand Group, which encompasses brand and ad sales marketing; brand production and operations; brand creative; brand design; and brand social media. She spearheads the conceptualization, development, and execution of marketing strategies, tactics, and campaigns aimed at both evolving and differentiating the Hallmark Media brand and refining the brand identity of each of the company’s individual channels. She is also tasked with leading her team to elevate the consumer experience across all linear and digital platforms.
Previously, Richardson served as the group executive vice president of marketing for Discovery and Science Channel, where she was responsible for the global marketing vision across the brands, including all marketing campaigns, strategy, operations, partnerships, and domestic distribution of creative content. Prior to joining Discovery, Richardson was vice president of creative for TLC.
Over the course of her career, Richardson’s work has garnered notable accolades including three Emmy® wins in the category of Outstanding Promotional Announcement; a Bronze Cannes Lions award; several gold, silver, and bronze Promax recognitions, and more. In addition, she was honored among Cablefax’s Most Powerful Women in 2018 and 2021 and was named one of Los Angeles Business Journal’s Most Influential Marketers in 2019.
Outside of the office, Richardson is a passionate and dedicated volunteer. She spearheaded and founded Operation Puerto Rico Care Lift, a pop-up relief organization that delivered emergency funds and life-sustaining supplies to thousands of people following 2017’s Hurricane Maria. Richardson worked with the Red Cross in the rescue and relief efforts following the devastation wreaked by Hurricane Katrina, as well.
Richardson earned both a Bachelor of Arts in Communication and Theater Arts from Washington State University. She reports to President & CEO, Wonya Lucas, and is based in Los Angeles.