LOS ANGELES, USA // Lori Shefa is Co-Founder & Chief Creative Officer of the Emmy-award winning boutique entertainment marketing agency, RM 15 Creative. The Los Angeles based agency specializes in launch and branding campaigns, sizzles, trailers and pitches for TV, Streaming and Film.
Prior to opening RM15, she spent 23 years at the CBS Television Network - most recently as Senior Vice President, Creative Director, Marketing from 2010-2020.
During her time at CBS, the Network climbed from fourth place to AMERICA’S MOST WATCHED and stayed there for 17 of 18 seasons.
She has launched and marketed many of TV's biggest and longest running hit shows as well as developed and executed award-winning creative campaigns for streaming service CBS All Access which is now Paramount+. Her work has earned dozens of awards including Clios, Emmys, Golden Trailer Awards, Promax/BDA, Telly’s and New York Film Festival Awards for Excellence in Television Marketing.
She is a frequent college lecturer and Promax mentor and co-hosts an entertainment marketing podcast called "RM15" - which is available on all platforms.