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Nicole Williams
Senior Director of Social Media
Omaha Productions

LOS ANGELES, USA // Nicole recently joined Omaha Productions as the Senior Director of Social Media. She leads the concepting and execution of overall content strategies for all social media across Omaha Productions’ digital platforms.

Before joining Omaha Productions, Nicole served as the lead sports producer for Snapchat. In this role, she oversaw 200+ syndicated sports shows on Snapchat’s Discover page. Nicole played a pivotal role in the onboarding efforts for women’s sports and HBCU sports on the platform. In 2021, there were at least 90 million sports fans in North America alone on Snapchat, and 87 million users watched sports content each month.

Prior to Snapchat, Nicole worked at Bleacher Report in New York City. She led the company’s effort to create new, digital-first shows featuring their prime NFL and NBA talent. In one year, Nicole developed and produced two original shows, “Take it There with Taylor Rooks” and “Untold Stories hosted by Master Tesfatsion.” She also served as a producer on the NFL show “Simms & Lefkoe.”

Nicole spent the first six years of her career at ESPN. She was instrumental in the growth and success of the company’s social media department. Nicole served as a social media producer for several shows such as “Numbers Never Lie,” “His & Hers,” and “First Take.” She also led the morning production team for “SportsCenter” on Snapchat, the first-ever daily sports program on the platform. As a daily morning show, “SportsCenter” on Snapchat had a routine audience of millions of viewers. The show received two Sports Emmy nominations for Outstanding Social TV Experience. She also served as a producer on the Sports Emmy-nominated show, “Always Late with Katie Nolan.”