Innovation, Design, Out of Home
Reese Fitzpatrick
Global Head of Marketing
Bayer Consumer Health
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Reese Fitzpatrick

BERNARDSVILLE, USA // Reese Fitzpatrick is the Global Head of Marketing at Bayer Consumer Health, responsible for categories like Allergy, Cough/Cold, Pain Relief, Heart Health. He is an industry veteran who has worked in both regional and global roles on some of the biggest brands in Consumer Health.

Reese has extensive experience in sports marketing, having managed Bayer’s previous partnerships with the PGA, MLB and NBA, with integrated comms platforms, athlete influencers and team partnerships as well.

As a marketer Reese has led brands to both Effie Award (Dr. Scholl’s) and most recently Cannes Lions Gold wins (Claritin / DiversiTree).

Reese is a retired basketball player, avid golfer, and High School Basketball coach (Summit N.J.). He graduated with a B.S. from Penn State, and an M.B.A. from the University of North Carolina at Chapel Hill.

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