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AUCKLAND, NEW ZEALAND // Hadleigh Sinclair is Group Creative Director at Colenso BBDO.

He’s a lover of off-kilter ideas.

He’s loaned the most successful professional sports team in history to small businesses and inspired thousands of New Zealanders to record a nationwide radio campaign for free.

He’s made New Zealand’s favourite ad 3 years running.

He’s marketed a country as a paradise for losers, developed an algorithm to determine whether it’s too soon to make jokes about things, invented a tennis ball that plants trees and broken the internet with a pepper grinder.

Along the way Hadleigh’s thinking has seen him awarded gold or better at every major award show. His latest work for Skinny Phone it In was awarded 2 yellow pencils at D&AD and the Cannes Radio Grand Prix in 2023