CINCINNATI, USA // Kimberly Doebereiner, Group VP Future of Advertising, Head of P&G Studios, is a 30+ year P&G veteran and a member of the Brand Mastery Society.
Kimberly leads Future of Advertising for P&G, with a mission to create more interesting and useful experiences consumers actually look forward to. This includes innovating ad models, building new partnerships, and defining new business models.
As a long-time creative expert, Kimberly has worked with Agencies and Brands to elevate creative quality, building Brands and Brand Builders. She is currently the creative guardian on Tide, instrumental in winning over 25 industry awards including a Grand Prix Cannes Lion, Titanium Cannes Lion, and a Black Pencil. Over her career, Kimberly has been the creative expert for many billion-dollar and leading brands like Bounty, Charmin, Gillette, Pantene, Always, and Pampers.
As Head of P&G Studios, Kimberly has developed a robust slate of projects, telling powerful stories and creating culturally relevant connections for P&G brands. Some of her innovative content partners include Imagine, Hello Sunshine, TIME and Dentsu Creative. She is Executive Producer on projects like CODED, The Hidden Love of J.C. Leyendecker (Oscar short listed, best short doc at Tribeca Film Festival), The Tent Mender, a docu-fiction series on FreeVee, and Cost of Winning (Emmy nominated) a sports doc-series on HBO.
Kimberly is on the American Advertising Federation and Miami University’s Farmer School of Business Marketing board.