NEW YORK, USA // As Chief Marketing Officer, Nancy Mammana is responsible for leading NYC Tourism’s overall marketing strategy for the five boroughs of New York City, including its domestic and international promotional campaigns, media strategies, digital initiatives, creative & content plans, events, partnerships, licensing and global tourism development efforts. Before joining, Nancy served as Vice President, Marketing for Patina Restaurant Group, where she oversaw marketing at more than 35 company-owned and operated restaurants nationally, including dining establishments within famed New York City institutions such as the Metropolitan Opera, Rockefeller Center, Lincoln Center, Macy’s Herald Square and Brooklyn Botanic Garden, to name a few. Beyond NYC, she oversaw marketing for the company’s growing presence in Orlando, most notably the opening of its Morimoto Asia restaurant in Disney Springs.
Nancy’s route to NYC Tourism has been circuitous but somehow pre-determined. Prior to Patina, she had a long, successful career in marketing and partnerships with a heavy focus on travel, sports and entertainment with companies such as the Alvin Ailey American Dance Theater, Cunard Line and the National Basketball Association (NBA). She also has extensive agency experience, having worked within the Omnicom family for almost 17 years. Most notably she opened up the New York office for The Marketing Arm as Vice President, Account Services, where she worked for over 10 years representing brands such as PepsiCo, Monster.com, Victoria’s Secret, American Express and Staples.
In her spare time, Nancy enjoys traveling both within and out of the city, cooking and International Latin ballroom dancing.