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Vida M Cornelious
VP Creative, Advertising & T Brand Studio
The NY Times

NEW YORK, USA // As an award-winning creative leader, she has spent over 20 years moving brands forward with creative solutions that deepen consumer engagement and emotional connectivity.

Currently she is the VP, Creative, New York Times Advertising. As the creative lead of the department, she oversees T Brand Studio, the creative team, and operations responsible for building bespoke creative content, bringing brands closer to the prolific storytelling of the New York Times. Under her leadership, T Brand has received numerous industry creative awards including being named Content Studio of the Year by Digiday and a Mobile Grand Prix Cannes Lion.

Previously, she held the posts of Chief Creative Officer at Fake Love and Hello Society– the Brand Experience and Influencer agencies of New York Times Advertising. Both agencies enabled T Brand to expand its “off platform” capabilities and further enable brands to have impact in the world.

In addition to her time with The New York Times, her creative leadership roles at global brand, The Walt Disney Company and advertising giant, DDB Chicago, have fueled her career with a trifecta of publisher, brand and agency side creative experiences.

Throughout her career she has serviced blue-chip brands spanning a wide range of consumer categories. She has created award-winning work garnering awards and recognitions from Cannes Lions, The Effies, Communication Arts, The Art Directors Club, Chicago Creative Club, Webbys, London International Awards, D-Show, Communication Arts, Lurzer’s Archive, and others. Personal accolades have included her in some of the industry's most coveted creative lists: Ad Age Woman to Watch, AdWeek Creative 100, Campaign's Most Inspiring Women, Black Enterprise Top Women Executives, and AdColor Change Agent. She has contributed op-eds to industry publications and provided thought leadership as a celebrated award show juror, featured panelist, sought-after mentor, and speaker at national industry events.