BUENOS AIRES, ARGENTINA // DIEGO MEDVEDOCKY is an Argentinian creative writer with a 24-year career in the advertising industry. Today, Diego holds the position of President and Chief Creative Officer of Gray Latam, as well as being President of Gray Argentina and being part of the network's World Creative Board. His ability to tell stories has been awarded with all kinds of awards from the national, regional and global advertising industry, including more than 100 Cannes Lions. He has also been invited on stages, panels, and juries around the world to share his unique point of view on creativity.
In addition to his work creating memorable campaigns for brands such as Coca Cola, Corona, Ikea or Toyota, for a few years Diego began to redirect his creative compass to explore new territories as a writer and creative. In just two years, Diego wrote and produced Pandemos, a singular project of collaborative short films about stories of the pandemic around the world; He also created and directed the play While It Lasted Forever and wrote and edited the children's book Hasta las Estrellas based on a story he invented for his little daughter Lola.